Top 7 AI Marketing Tools That Actually Work (And How We Use Them for Our Clients)

AI marketing tools are everywhere in 2025 – promising faster results, smarter insights, and lower costs. But with hundreds of new platforms flooding the market, it’s hard to know which ones actually work… and which just add noise.

At our AI marketing agency, we’ve tested dozens of tools across real campaigns, industries, and budgets. The truth? Only a handful consistently deliver real-world results – and when used right, they can give your business a serious competitive edge.

In this post, we’re breaking down the top 7 AI marketing tools we actually use for our clients. From content creation to campaign optimisation, these tools help us drive better outcomes, faster – and we’ll show you exactly how we put them to work.

Best For: Fast, flexible content generation (emails, ads, blog outlines)

We use ChatGPT to speed up the early stages of content creation. Whether it’s a headline draft, a nurture email outline, or 10 ad variations for testing – this tool helps us move from “blank page” to production fast.

How We Use It:
We build prompt templates that reflect brand tone, target audience, and call-to-action style. Then we train ChatGPT to generate usable, editable outputs that fit seamlessly into our campaign workflows.

Pro Tip:
Don’t rely on raw AI output. Always human-edit for clarity, tone, and intent – and your final content will outperform 90% of what’s out there.

Best For: Long-form content + brand voice consistency

Jasper takes what ChatGPT starts and helps scale it – especially when we’re producing blog posts, landing pages, or multi-email sequences.

How We Use It:
We plug in brand-specific tone rules and use Jasper’s “Recipes” to systemise everything from SEO blog posts to product launch sequences.

Pro Tip:
Use Jasper’s “Content Improver” on existing pages to freshen outdated copy without rewriting from scratch.

Best For: Getting blog content to rank on Google

It’s not enough to write – you have to rank. Surfer SEO gives us real-time keyword and structure data that helps every blog post or landing page hit the mark with search engines and readers.

How We Use It:
We pair Surfer with Jasper for writing, then fine-tune structure and keyword density based on Surfer’s content score. This combo helps our clients win long-tail and niche terms fast.

Pro Tip:
Use the “Audit” tool to fix existing pages and see quick SEO wins without needing new content.

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Best For: Creating high-performing ad creatives fast

Ad fatigue is real. We use AdCreative.ai to quickly generate fresh ad designs that are visually sharp and tailored to each audience segment.

How We Use It:
We input product details and value props, then generate 10–20 ad variants per platform (Meta, Google, etc.). These go straight into A/B testing.

Pro Tip:
Combine with real-time data feedback (e.g. Meta Ads Manager) to identify which creative styles win – then scale only what works.

Best For: Turning blog content into social videos

Short-form video is winning the attention game. Lumen5 lets us turn static blog posts and articles into engaging video summaries – ideal for LinkedIn, Instagram, and YouTube Shorts.

How We Use It:
After publishing a blog, we plug it into Lumen5, tweak the visuals, and output platform-optimised videos that drive more traffic and engagement.

Pro Tip:
Use your blog’s intro and H2 sections as script beats – it’ll flow naturally.

Best For: Sending marketing emails at the right time

Email isn’t dead – but bad timing kills your open rate. Seventh Sense uses behavioral data to send emails at the exact time each person is most likely to engage.

How We Use It:
Integrated with HubSpot, we schedule drip campaigns and newsletters that auto-optimise send times per subscriber.

Pro Tip:
Great for cold outreach too – especially for B2B campaigns with tight engagement windows.

Best For: Custom AI visuals and campaign creatives

Sometimes stock photos just won’t cut it. Midjourney and DALL·E let us generate completely original visuals that match a brand’s tone, color, or mood – from abstract to hyper-real.

How We Use It:
We create branded visuals for landing pages, lead magnets, email headers, and social ads – helping brands stand out instantly.

Pro Tip:
Use Midjourney to generate ad creative ideas, not just finished assets. It’s a powerful brainstorming tool, too.

AI marketing tools can speed up your output, boost your ROI, and help you scale – but only when used strategically. We’ve seen great results by pairing the right tools with smart human direction, and we’d love to help you do the same.